Brandy Landon

EOS in Action: How Structure Creates Accountability (and Frees You as a Leader)

For a long time, my business looked successful from the outside.

We were growing. Clients were happy. Revenue was moving in the right direction.

But inside?
It felt chaotic.

Roles weren’t clear. Accountability was inconsistent. Too many decisions came back to me. And as we grew, friction grew right alongside it.

We weren’t failing—but we were exhausted.

And I realized something important:
We didn’t need to work harder. We needed a better way to run the business.


The Reality Before EOS

Like many property management companies, we were growing faster than our structure could support.

Everyone worked hard.
The same issues kept resurfacing.
Priorities shifted too often.

We were busy—but not aligned. Effort wasn’t turning into traction.

If you’ve ever felt like:

  • You’re the bottleneck for decisions

  • Your team is capable but unclear

  • Growth is creating stress instead of freedom

You’re not alone.


How I Found EOS

EOS didn’t come into my business through a big strategic plan. It started with a simple conversation.

One of my team members heard about EOS at a local networking event and came back saying, “I think this might help us.”

I bought Traction by Gino Wickman—and that’s where everything changed.

For the first time, I had language for what we were experiencing—and a framework for fixing it.


How We Implemented EOS

We didn’t implement EOS “perfectly.”

At first, we self-implemented because we didn’t have the budget for an implementer. And honestly? That wasn’t a bad thing.

Learning EOS together helped it become part of our culture—not just a system we were told to follow.

A year later, once we had the basics in place, we hired an EOS Implementer to:

  • Tighten execution

  • Go deeper into the tools

  • Add outside accountability and perspective

EOS isn’t all-or-nothing. You meet it where you are.


The EOS Framework (At a Glance)

EOS is built on six core components:

  • Vision – Getting everyone on the same page

  • People – Right people, right seats

  • Data – Running the business on numbers, not gut feelings

  • Issues – Identifying and solving problems permanently

  • Process – Documenting the few core processes that matter

  • Traction – Discipline and accountability to execute

But tools don’t create change—how you use them does.

So here are the EOS tools that made the biggest difference in our business.


Tool #1: The Accountability Chart (Not an Org Chart)

The Accountability Chart was a game-changer.

It’s not about titles or hierarchy.
It’s about clear ownership.

Seats first. People second.

Here’s how to build one:

  1. Start with functions, not people

  2. Break functions into seats (no more than 7 core responsibilities each)

  3. Assign one owner per seat

  4. Ask: Do they get it, want it, and have the capacity to do it?

  5. Expect it to change as the business grows

Clarity reduces frustration—every time.


Tool #2: The People Analyzer

The People Analyzer helps you evaluate team members on two things:

  • Do they live your core values?

  • Do they GWC the role?

    • Get it

    • Want it

    • Have the Capacity

This tool removes emotion from people decisions—while still honoring humanity.

It doesn’t make decisions for you.
It helps you make them honestly.


Tool #3: Delegate & Elevate

This tool helped me step into leadership instead of staying stuck in execution.

You list everything you do and sort it into four buckets:

  • Love + Great At → Keep

  • Like + Good At → Consider delegating

  • Don’t Love + Good At → Delegate

  • Don’t Love + Not Great At → Delegate immediately

The goal is simple: Spend more time in your unique ability.

And let your team rise with responsibility.


What EOS Gave Us (Beyond the Tools)

EOS didn’t just give us structure.

It gave us:

  • Clear ownership

  • Better conversations

  • Fewer repeated issues

  • Stronger leaders at every level

And maybe most importantly—it gave me back space to lead.


Final Thought

If your business feels chaotic on the inside—even when it looks successful on the outside—pause before pushing harder.

Clarity changes everything.

You’re building something that matters. And with the right structure, it doesn’t have to be so hard. EOS helps you simplify.

Hey, I’m Brandy!

I’m an entrepreneur, a globetrotter and a girl boss paving my own path.


At the heart of everything, I believe in people. I believe in staying open, vulnerable, and real. I believe trust and honesty are the foundation of any meaningful connection. 

And I believe that when you combine curiosity with intention, life has a beautiful way of giving you exactly what you need—even more than you imagined.

Grab your coffee and join the conversation.
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